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A Webmaster Help thread has Google stating the obvious, especially after the Penguin update - your links, to count and not hurt you, need to be 100% natural Links. Google's John Mueller said in a Google Webmaster Help thread: I realize encouraging more users to make natural links & recommendations is not always easy, depending on the market you're in, but those are really what algorithms are looking for. On the other hand, links that are just bought, sold, traded, or even placed yourself, are not really the kind of recommendation when evaluating your site. This goes along well with Sullivan's link rant but it also goes to the point that Danny made. Danny wants Googlers to try to build natural links to their sites, to sites they personally create offering to sell shoes or something. He wants them to truly understand how hard it is. That being said, it is not about link building that "looks" natural but your links really have to be natural. If not, G

What percentage of inorganic links you need to remove to probably have your inorganic link penalty removed.An inorganic link is based on a Webmaster Tools notification of a site buying or acquiring links in a none natural fashion. Many webmasters have been receiving them recently and many want to know how to reverse the action. We know these are manual penalties, at least if you received the webmaster tools notification. So you need to go through the inorganic links and do your best to get them removed. In the thread, the webmaster said he was able to remove 85% of the inorganic links and asked Google if that was a high enough percentage to submit a reconsideration request and for that request to be satisfied. Google's John Mueller implied yes, it was enough.

Google has now confirmed there was a refresh on Friday night affected less than 1% of search queries. They said, "Panda data refresh started rolling out. Less than 1% of queries noticeably affected worldwide." We saw reports of this over the weekend and reported on those rumors. Google has confirmed there was an update. Over the weekend there was a large spike in webmaster and SEO chatter at WebmasterWorld around Google's shift in the search results. Update: Google has now confirmed there was a refresh on Friday night affected less than 1% of search queries.